Chery Torbay Announced as Official Vehicle Sponsor of the Torbay Half Marathon & 10k

Chery Torbay joins as the Official Vehicle Sponsor of the Torbay Half Marathon & 10k, taking place on Sunday 20 September 2026.

Returning to Paignton Green, the Torbay Half Marathon & 10k is one of the South West's leading running events, with 4,000 participants and an anticipated 26,000 spectators expected to line the route and enjoy the vibrant Event Village.

As Official Vehicle Sponsor, Chery Torbay will play a key role on event day, with one of its latest vehicles leading the way as the official lead vehicle for both races. The Chery Torbay team will also be exhibiting within the Event Village, where visitors will have the opportunity to explore the brand's latest range of vehicles and learn more about its commitment to making innovative, stylish and affordable electric mobility accessible to more drivers.

The partnership follows the recent opening of Chery Torbay’s new showroom in Paignton, bringing one of the world's fastest-growing automotive brands to the heart of Torbay. Chery is focused on delivering advanced technology, outstanding value and a growing range of electric and hybrid vehicles designed to make the transition to cleaner motoring more accessible for everyone.

Emily Coates, Marketing Manager at Chery Torbay, said:

"We're delighted to become the Official Vehicle Sponsor of the Torbay Half Marathon & 10k. As a new business in the area, this partnership is a fantastic opportunity for us to support one of Torbay's biggest community events while introducing more people to the Chery brand. We're looking forward to leading the races on event day and welcoming participants and spectators to our Event Village stand to discover our exciting range of vehicles."

Daniel Ninnim, Events & Partnership Executive at Taurus Events Ltd, added:

"It's fantastic to welcome Chery Torbay as our Official Vehicle Sponsor for the Torbay Half Marathon & 10k. As one of the newest businesses to join the local community, this partnership demonstrates Chery's commitment to supporting major events that bring people together and celebrate health, wellbeing and the very best of Torbay. We're excited to have their vehicles leading the field on race day and know they'll be a fantastic addition to the Event Village."

The Torbay Half Marathon & 10k takes place on Sunday 20 September 2026, with thousands of participants set to take on the picturesque coastal routes through Torbay. Event information is available at www.torbayhalfmarathon.co.uk.